Tea Time - Discourse Strategies

Repressive

• Use of modal auxiliary verbs: - "You can", "It could be", "That  could help", "You can also"
• Personal Pronouns: - "we're asking", "we'd love to", "we can't think of a better reason"
• Statements about cause of the charity to make readers feel like they need to participate/guilt-tripping: - "give poorer communities the chance of a better future" "helping people, irrespective of religion, to tackle the problems they face and build the life they deserve", "a nice cup of tea that could help make a fairer world"
• Declaritive statements to encourage readers: - "we can't think of a better reason to take a tea break.", "this year we'd love to beat that total"
• Positive Lexis: - "incredible", "nice", "fairer", "better", "unique", "love", "adventurous", "best pals", "colourful", "delicious"

Opressive

• Imperatives: - "order your free event pack", "download free resources right now", "Just ask everyone", "order yours now", "complete our online registration form", "Just give us a call"